Messages include words and feelings that help to connect travellers, like ‘happiness’, ‘sharing’ and laughing’, with promotional materials highlighting to travellers what “being together means”. The Tiny Words campaign is targeted to digitally-driven Gen Z and millennial customers; two customer groups who are expected to increase their travel retail spend in coming years and are known to favour exclusivity and personalisation.
Once again, we had a great time working on this clever digital support for the Toblerone campaign, which you can check out by clicking the button below!
Blue Label Cities of the Future
Groningen HQ+31 (0)50 211 firstname.lastname@example.org
Amsterdam+31 (0)20 244 19 email@example.com
Dubai+31 (0)50 211 firstname.lastname@example.org