We used 8th Wall, the world’s leading AR platform, to make AR elements that were placed into the world instead of just placed on top of it. We did this by using a combination of Image tracking and world tracking to synchronize the real world with our digital world. This allowed us to use virtual occlusion to make our 3D animations interact with the world.
“We are thrilled to see Adidas utilizing our technology to create truly immersive experiences that engage and enhance the fan experience in new and exciting ways.” – Tom Emrich, Director of Product Management at Niantic.
Tiny Words | AR Campaign
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