With Johnnie Walker Blue Label “Cities of the Future”, the brand is reflecting on its own 200-year journey to this point, and gazing ahead to the next 200 years by launching a collection that reimagines how a selection of the worlds’ leading cities will look two centuries in the future. There are 10 unique cityscapes created in collaboration with London-based digital artist and creative powerhouse Luke Halls. We were tasked to develop an interactive web experience that connects all these locations through a digital hyperloop powered by Moyosa Spaces.
Travel through the Hyperloop
Within this immersive digital experience, consumers can access a 3D world by scanning a NFC chip on the bottle using their phone. Here, they have the opportunity to explore ten future cities depicted on the bottles and delve deeper into the rich history and characteristics of the whiskey itself. To ensure maximum accessibility, we developed the experience using Moyosa spaces, allowing it to run seamlessly on any device through the web. The integration of 2D elements into the 3D world, alongside smooth transitions between the main hub, animations, and art videos, further enhances the overall immersion and engagement of the experience.
An exclusive digital web experience
This interactive web experience is exclusively available to those who have purchased the bottle, providing a unique and discoverable journey for consumers to enjoy while savoring the exquisite whisky.
We are delighted to have had the opportunity to collaborate on this project with the teams from Diageo, Johnnie Walker, and Circle Square London, and we are thrilled with the outcome.