Our partner “Big Bad Wolf” asked us to help create a webXR element for the Polaroid sunglasses brand. On brightenyourcolors.com or a partner-retailer’s website, users are asked to “take the GIF challenge” and choose 3 models, which they can subsequently try on using a virtual try-on experience in webAR. Each try-on is snapped as a picture and after 3 try-ons, a GIF is generated, together with a discount code which the users can use on the website or in-store.
25 glasses, 12 languages, 40 retailers
The project was built using a mix of 3D technologies, including the 8th wall webAR platform, with an added complication that over 25 – 3D models would be selectable, in 12 languages and that face-tracking on webAR needed to be a stable part of the solution. The experience would then be embedded into over 40 retailer websites across Europe. Each retailer was also able to brand the experience themselves with a logo and create their own discount code.
A flawless experience as per the client’s request, easily implementable on all partner retail sites, which is a lot of fun to use and try on Polaroid’s new line of sunglasses, perhaps with some crazy faces and poses! A great and challenging project, for an amazing brand to welcome as a client!