Source: ©TR Business
Source: ©The Moodie Davitt Report
The activation can be viewed as a comprehensive package. The eye-catching red bus attracts curious customers, encouraging them to participate in the sharing experience that we developed through the “Capture your KitKat break” call to action. On the outside of the bus, there are multiple shelves stocked with various flavors of KitKat bars. As a playful addition, there is even a miniature bus driver’s seat for children to interact with and enjoy during the activation.
“Higher footfall in-store encourages consideration for the confectionery category as well as other categories. The bus acts as a disruptive and engaging in-store attraction and customers love the fact that they can take photos, their little ones can sit inside and they can write personal messages on the screen. It’s a really nice, happy promotion that always brings smiles to faces.” – Louis Heriard Dubreuil, Operations and Commercial Executive Director, Lagardère Travel Retail
Jordan Boomerang Dunk Experience
Groningen HQ+31 (0)50 211 firstname.lastname@example.org
Amsterdam+31 (0)20 244 19 email@example.com
Dubai+31 (0)50 211 firstname.lastname@example.org