Category
AR, Web
Year
2023
Gamification, the use of gaming elements such as progression bars, leaderboards and badges in marketing activations enables customers to engage with brands in a fun and memorable way. For this project, we were tasked with making a treasure hunt game for Dewar’s Double Double 36 premium whisky release.
Encouraging users to explore the store
To begin the treasure hunt located at Dewar’s airport store-in-stores, the users scan a QR code that opens the web app. It instructs them to find and scan 4 markers hidden throughout the store. This encourages the user to explore the store and interact with Dewar’s brand and products in a fun way, thus building a lasting impression. At the end of the treasure hunt, the users are rewarded with a secret prize.
The experience was built using MindAR and uses custom images as AR markers which are quickly recognized by the web app. This way, any custom design can be used as a marker, allowing the scavenger hunt to be incorporated into the store in an unobtrusive way.
Utilizing the limitless possibilities of games
Gaming offers countless marketing opportunities. You can tap into nostalgia by basing your design on classic games like a treasure hunt, or choose to venture into unexplored territory by creating unique and innovative games. Moreover, you’re not limited to what devices the user has at home or in their pocket; you can leverage advanced technology to bring your ideas to life. Do you want to let people relive one of the great games of their past? Or maybe you have something unique in mind? Contact us to see how we can help you concept, design and develop the perfect game for your brand.
