The experience is made to be used on mobile devices. This way many people could try their hands at the game at the same time. They could even try to beat their high scores when queuing at the gate. The travelers can also win Oreos depending on their high score. As it can be hard to leave it at one or two cookies, travelers are even incentivized to buy some for their travels afterward.
Interactivity is a great way for customers to interact with a store-in-store. It both incentives the user to engage with the brand and strengthens the eye-catching nature of the store-in-store. The stylized shelves filled with Oreos are already quite tantalizing. Now imagine how hungry you’d get after flinging them around for a few minutes.
Double Double 36 | Treasure Hunt Web Game
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