Category
VR, Spaces
Year
2017
Beyond the canvas: VR museum, mobile app & Moyosa Spaces museum
It’s easy to think of paintings as 2D art. They’re flat, mostly made on a flat canvas frame and also easily enjoyed printed on a flat piece of paper or a flat computer screen. However, those who have visited art museums know that this perception is far from accurate. Every brushstroke and layer of paint builds up into a three-dimensional landscape that looks almost otherworldly when observed up close. Unfortunately, conveying this immersive experience outside of the gallery has always been a challenge. But is it truly impossible?
We have proven it’s not. Let us introduce you to The Kremer Collection.
Capturing the essence of art through technology
In order to faithfully represent the colours, textures, cracks, bumps, and intricate brushwork of each artwork, we employed an extensive photography process. Each piece was photographed between 2,500 and 3,500 times and transformed into highly detailed 3D models using a technique called photogrammetry. This allowed users to explore every minute detail of the paintings, even the back!
Architect Johan van Lierop took on the task of designing the virtual museum, unencumbered by codes, regulations, or the limitations of gravity. This freedom allowed him to create a space that not only showcased the artworks but also became a work of art itself. Moreover, it provided us with the opportunity to establish the perfect lighting setup for each artwork.
From vision to VR
The Kremer family came to us with an intriguing request: to create a virtual reality (VR) museum that would unite their dispersed art collection from museums and galleries worldwide, making it accessible from anywhere. Initially, we launched the project by creating the VR museum, allowing art enthusiasts to step into a virtual gallery and experience each piece as if they were standing before it.
Expanding accessibility with a mobile app
As the project evolved, we adapted this experience for mobile, making it even more accessible, allowing users to explore the collection on the go. We focused on preserving each artwork’s quality and integrity while optimising for mobile. Drawing inspiration from popular mobile games and apps, we designed intuitive, familiar controls for a seamless, immersive experience accessible from anywhere.
The Kremer Collection in Moyosa Spaces
Building on this success, we further expanded the virtual museum into a web-based gallery using Moyosa Spaces. Moyosa Spaces is a unique product that turns physical exhibitions, stores, and galleries into a digital space. It also helps us create unique locations that might not even be able to exist in the real world. Users navigate through The Kremer Collection and interact with each piece, exploring the intricate details and history of the artworks.
Moyosa Spaces stands out from the VR museum with its unique features, including a catalogue, high-quality viewer, voiceovers, and augmented reality, all of which elevate the user experience and add a new layer of interactivity.
Now, anyone with an internet connection can immerse themselves in the intricacies of these artworks from anywhere, ensuring that this remarkable collection remains accessible to all.
Our commitment to quality and innovation
At Moyosa Media, we deeply value our clients and their goals. We are dedicated to creating innovative solutions that help them share their exceptional collections with a wider audience and make a meaningful impact in the art world.
Recognition
The Kremer Collection VR project proved to be an incredible experience, demonstrating the potential to not only bring art to a wider audience but also connect professionals from various fields. As a result, we were honoured to receive the Viveport Developer Award for arts and culture, recognizing our achievements in this innovative venture.
