sony linkbuds ar portal unboxing app

Category

AR

Year

2022

Through our partner Happy Finish in London, we participated in this amazing project for the new Sony earbuds; the Sony LinkBuds. This was not just any campaign, but rather a “Metaverse” for users to buy the Sony LinkBuds, gain access to all the digital Verses, and learn about the product’s unique features.

Unique unboxing experience

We helped build a digital unboxing experience for an influencer campaign, which comes to life through the use of webAR. The experience comes to life through the Sony Metaverse in augmented reality. It’s a Virtual Hub that becomes a central home for the campaign.

On scanning a marker on the box, users will be prompted to allow access to the camera (a ‘Powered by 8th Wall’ logo will be featured) and be drawn into the box experience, which is a mini metaverse showing the new LinkBuds and all its features.

sony linkbuds unboxing ar app
sony linkbuds unboxing ar app
sony linkbuds unboxing ar app
sony linkbuds unboxing ar app

Pushing the boundaries of AR

This project represents a major milestone for Moyosa on all fronts: partnership, webAR and just a momentously cool experience, which we’re very proud of. We were able to push the boundaries of webAR with 8th wall, as well as optimize our partnership with Happy Finish in London, and the result is best seen by yourselves in the below unboxing video!

sony linkbuds ar portal app
sony linkbuds ar portal app
sony linkbuds ar portal app
sony linkbuds ar portal app

Have a project in mind?
Let’s get to work.

Get in touch
dewars double agent web game

NEXT PROJECT

Dewar’s Double Agent

Barrel Catch Mobile Web Game