We are thrilled to present our latest project, “The Exceptional Voyage,” a groundbreaking immersive experience developed in collaboration with xydrobe for Harrods and Vacheron Constantin. This multisensory VR experience is set in the luxurious environment of Harrods, celebrating the rich history and partnership between these iconic brands. This experience invites guests to explore the hidden corners of Harrods through the craftsmanship of Vacheron Constantin, brought to life with state-of-the-art 4D storytelling technology.

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A tactile experience

Our team was tasked with creating a 10-minute, 360-degree VR animation that would be the heart of this unique experience. We worked closely with xydrobe, who handled the physical location, concept, and storyboarding. The VR cinema they built inside Harrods can accommodate up to 20 guests and uses top-tier VR headsets while creating tactile sensations of wind, temperature, surround sound, and a range of scents for a fully immersive experience.

Source: ©Sybarite – xydrobe at Harrods – photo by Sandra Ciampone

Blending reality with imagination

Our primary role was to model, texture, and render the 3D environment, including all the animations and visual effects. We also integrated real-life elements found in Harrods like the elevator, the vault, the Egyptian ceiling, and the helipad, creating a seamless blend of reality and imagination.

The elevator

The vault

A quick turnaround

One of the main challenges was the tight timeline—less than three months to complete the animation. Despite this, our team leveraged the power of Unreal Engine for 360-degree video rendering and used detailed reference images from site visits to ensure accuracy. The result is a visually stunning and immersive experience that exceeded the client’s expectations. We also learned valuable lessons in rendering techniques, particularly in creating realistic particle effects such as snow and sand.

The food hall

The dunes

The helipad

Setting a new benchmark

The positive feedback from visitors and the client’s confidence in our capabilities stand as a testament to the project’s success. This experience not only highlights the timeless elegance of Vacheron Constantin but also sets a new benchmark for immersive luxury retail experiences.

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Zucot Gallery | Legacy Exhibition