For our newest UK partner agency XYdrobe, we were asked to develop a consumer engagement piece for Givenchy’s newest sneaker for the summer of 2022; the TK-360 knit sneaker! Innovative sneakers in all-over technical mesh, this was a great opportunity for us to show what web XR can do for the fashion industry, by working with our platform partners and web animations.
A fashion statement
Users can be triggered to experience this fantastic new sneaker, a follow-up to the first weave sock sneaker, in web AR, by pointing their phone at the store location, triggering an animation which weaves the shoe from scratch and creates a 3D model, which can be viewed all around and sized for better viewing.
Working with XYdrobe and Givenchy, this experience was a great tool to support the launch of the TK-360 in various store locations, countries and languages. We love playing with XR for campaigns and this is a great example of how web XR can be utilized for exactly that! Another cool example under our belt!