Users can be triggered to experience this fantastic new sneaker, a follow-up to the first weave sock sneaker, in web AR, by pointing their phone at the store location, triggering an animation which weaves the shoe from scratch and creates a 3D model, which can be viewed all around and sized for better viewing.
Working with XYdrobe and Givenchy, this experience was a great tool to support the launch of the TK-360 in various store locations, countries and languages. We love playing with XR for campaigns and this is a great example of how web XR can be utilized for exactly that! Another cool example under our belt!
Zucot Gallery | Presence Exhibition
Groningen HQ+31 (0)50 211 email@example.com
Amsterdam+31 (0)20 244 19 firstname.lastname@example.org
Dubai+31 (0)50 211 email@example.com