The final approved experience is a UK branded iconic taxicab, completely stickered in the Cadbury brand identity, as part of a larger airport activation. The taxi has an interactive touchscreen and photobooth experience built into the windscreen and bonnet.
The cab windscreen houses screens with a fun animation that shows the London personalisation. The main screen is accompanied by the Cadbury personalised postcard screen on the bonnet where the customer can have their photo taken and added to a Cadbury postcard which is sent over a chocolate London landscape to friends or family via email.
Source: ©Cell Marketing
All in all, another fun airport activation for Mondelez/Cadbury, in a long line of campaigns we have helped Circle Square develop. It’s fun to be involved with the creation from the planning phase, and get the hardware sent to our offices, to play with…uhmmmm install the experience on 🙂
Groningen HQ+31 (0)50 211 email@example.com
Amsterdam+31 (0)20 244 19 firstname.lastname@example.org
Dubai+31 (0)50 211 email@example.com