Category
App
Year
2024
Turning every purchase into a thrill
Imagine turning a routine purchase into an opportunity to win something special—adding extra excitement to your shopping experience. That’s the idea behind the activation we developed for JTI. After making a purchase, customers receive a unique code that unlocks the possibility of winning a prize. But rather than a one-size-fits-all experience, each brand under the JTI umbrella gets its own personalized version of the app. This ensures that every promotion feels fresh and on-brand, while still providing a smooth, enjoyable experience for the user.
How it works
Once participants enter their code into the experience, they immediately discover if they’ve won. If they’re a winner, they can quickly submit their contact information, allowing the client to easily reach out and arrange prize delivery. The app is built for flexibility, with a modular structure that makes it simple to rebrand for future activations. It also features an integrated code generator that can create and export codes into a spreadsheet, with the added capability of linking specific markets to the appropriate codes to ensure accurate prize allocation.
Result
The promotional app we created for JTI doesn’t just run a single campaign—it provides a robust platform for ongoing brand engagement. With its modular design and easy reskinning capabilities, it’s ready to support future promotions across different markets and brands. For the client, this means a streamlined process for both customer engagement and backend management, offering a sustainable and efficient way to run prize-driven activations.
Get in touch today to see how we can help elevate your brand’s promotional strategy.
