Category
CX
Year
2025
Hello, from Norway!
Sending postcards while traveling is a charming and personal way to connect with loved ones. For Freia, we’ve created an engaging airport postcard experience that lets travelers customize both the look and message of their postcard. Users can snap a fun photo in front of Norwegian backdrops, add a personal note, and send it off—all in just a few minutes.
A win-win for brand and traveler
This experience delivers real value for travelers by offering a delightful way to share their journey with friends and family. At the same time, it organically promotes the Freia brand, as each postcard features the Freia logo. It can also help drive sales—after all, it’d be a shame to send a postcard without picking up a bar of chocolate to go with it!
Smart technology
Using Google’s MediaPipe image segmentation, we ensure the postcard only features the user—no photobombing strangers in the background. This creates a clean & polished final product while keeping the focus on the sender.
Positive impact
Experiences like this are a smart addition to any retail space. They boost foot traffic to the duty-free store and leave travelers with a positive, lasting impression of the brand. The setup is compact and low-maintenance, making it easy to deploy at events, festivals, or other high-traffic locations.
Looking to enhance your marketing strategy with a memorable, brand-positive experience? Let’s talk!
