Category
Web
Year
2024
Website redesign with e-learning platform
Known for their custom-made anatomical bridles and girths, 2FitHorses aims to enhance the bond between horse and rider. Our mission was to update their visual identity and redesign the old website, making it easier to explore their products and services while also adding an e-learning platform with various courses. We also provided advice on customer journeys and strategies to effectively sell their products and services. So saddle up and keep reading to learn how we supported them throughout this journey.
Evolving the brand
2FitHorses is evolving and they wanted their branding to reflect this. We worked closely together to update their visual identity, ensuring it aligned with their future vision. They felt their previous identity lacked elegance and refinement, so we updated the color palette across their logo, website, and marketing materials, including flyers and roll-up banners.
We also gave the entire site a complete makeover. By optimizing the user journey and restructuring information, we turned a once cluttered interface into a streamlined and accessible platform. This ensures that users can easily discover products, services, and valuable resources, enhancing their overall experience with the website.
2FitHorses Online Academy
The mane highlight of the website is the new e-learning platform, the 2FitHorses Online Academy. Users can now easily buy courses, modules, and individual lessons. They can also create their own accounts, allowing them to watch the lessons at their own pace.
Plus, with integrated email marketing, when users make a purchase or opt-in for a free lesson, they’re automatically added to the right funnels for personalized content and updates.
New marketing materials
In addition to the website, we also designed new eye-catching collateral that 2FitHorses can use at their events, ensuring consistent branding across all touchpoints. This included flyers, gift cards, vouchers, and roll-up banners.
Result
The new 2FitHorses website was designed and built within six weeks and is now a user-friendly hub that blends high-quality products with educational resources. Throughout this journey, we supported and guided 2FitHorses every step of the way. By working closely together, we ensured that the best solutions were implemented to meet their business needs. This collaborative approach was key to achieving such a quick turnaround. Now giddy up and experience a better way to shop, learn, and connect!
