Social effects

The General Concept

Toblerone is a Swiss chocolate bar made with honey and almond nougat. Created in 1908 by Theodor Tobler, Toblerone is now available worldwide and is instantly recognized thanks to its unique chocolate peak shape and unmistakable packs. This is the 6th project we are doing for this superfun brand and we are excited about it!

As with the previous Social AR filters, Moyosa was enlisted by our partner Circle Square, to create a booster for audience engagement. Just as its predecessor, this second social filter will run on Spark AR, which will be made accessible through the Facebook/Spark AR Hub. The updated landing page will provide easy sharing and options to open the filter in Instagram or Facebook. And we’ve used some cool new facetracking features like nodding, blinking and opening your mouth to create engagement.


The result here is another cool face filter by Toblerone, with a lot of fun engagement for its fans around the world. Check it out for yourself on

  • Client


  • Creative lead

    Moyosa Media

  • Year



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