The General Concept

Through our partner Happy Finish in London, we participated in this amazing project for the new Sony earbuds; the Sony LinkBuds. This was not just any campaign, rather a “Metaverse” for users to buy the Sony LinkBuds, gain access to all the digital Verses, and learn about what the product’s unique features.

We helped build a digital unboxing experience for an influencer campaign, which comes to life through the use of webAR. The experience comes to life through the Sony Metaverse in augmented reality. It’s a Virtual Hub that becomes a central home for the campaign.

On scanning a marker on the box, users will be prompted to allow access to camera (a ‘Powered by 8th Wall’ logo will be featured) and be drawn into the box experience, which is a mini metaverse showing the new LinkBuds and all its features.

Result

This project represents a major milestone for Moyosa on all fronts: partnership, webAR and just a momentously cool experience, which we’re very proud of. We were able to push the boundaries of webAR with 8th wall, as well as optimize our partnership with Happy Finish in London, and the result is best seen by yourselves in the below unboxing video!

The result is a very cool digital addition to some important and great cultural teamwork between artists and cities. We’re happy we were chosen to help enrich the local experience with AR, and of course we’re very happy to provide another showcase for Augmented Reality technology!

We look forward to doing more murals throughout the Netherlands with the foundation; check out the video below to see the project!

  • Client

    Sony

  • Development / Creative lead

    Moyosa Media x Happy Finish x 180NY

  • Year

    2022

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Get in touch to hear more about how we can help create and deliver digital experiences, to effectively reach and engage audiences, workforces and end-users.

Call us at +31 (0)592-201266

requests [at] moyosamedia.com
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