House of an Old Master
meets Innovative Technology

The General Concept

With the creation of the Kremer Collection VR Museum, we realised the immense opportunities of XR technologies in art. The traditionally conservative branch slowly starts adopting innovative propositions – we see more and more museums and art galleries integrating 360° tours and AR extensions.
We set to challenge the art world by creating alternative art experiences that excite, engage and allow people to enjoy art like never before, as you can see in our casestudy of the Kremer Museum.And for a field in which nothing beats the visual, we decided to build a visually striking VR example.

"Once bitten by the art bug, nothing stayed the same. "

As we like a good challenge and enjoy perpetually pushing our limits, we decided to recreate Rembrandt’s Amsterdam house during his years of fame, in VR.
This pursuit supported the desire to not only create an actual environment from scratch, but to achieve a remarkably lifelike representation of the house, without possessing actual asset references.

Our Dutch Old Master house VR demo is a high-fidelity configuration of premium quality, through which we want to show there is much more to XR than 360° videos.

For The Love of Art

The year of 2019 commemorates the 350th anniversary of Rembrandt’s death.
The life and art of the infamous Golden Age artist will be celebrated worldwide throughout the entire year, and the Netherlands leads the pack with countless exhibitions & campaigns throughout the year.

Joining the efforts of renowned museums, such as the Rembrandthuis, the Rijksmuseum, and the Mauritshuis, honoring the Dutch Master’s work and the Golden Age era, we decided to recreate Rembrandt’s Amsterdam house during his years of fame, in VR.

This pursuit could also be seen as “an excuse” to embark on a new challenge, as we enjoy perpetually pushing our limits. Not not only did we recreate an actual environment from scratch, but we achieved a remarkable lifelike representation of the house, without possessing actual asset references.

Our house of an Old Master VR demo is a high-fidelity configuration of premium quality, through which we want to commemorate the life and work of Rembrandt van Rijn and show there is much more to XR than 360° videos.

Recreating Rembrandt’s Mansion

While developing this demo, which shows how people who previously had no access, could now have exactly that, we encountered some challenges.

By cleverly using the floor’s tiles to approximate room dimensions, we were able to overcome the challenge caused by lacking asset references. Using a bottoms-up approach, the interiors were extensively texturized, achieving a lifelike appearance. In the process of 3D modeling the assets, from the leather chair seats, to the wall tiles that would later complement the room, each and every model has been created using bespoke techniques.

Blending creativity with an obsessive attention for details, we recreated the factual environment in 3D. The end result is an elegant house that reminisces the past glory of the Golden Age, aligned with the, somewhat familiar collection of Old Masters paintings that it hosts.

This demo experience is also equipped with several interactive functions that allow what a real museum would not; rooms can be navigated by opening and closing doors, while the decorations can be touched, hold, analysed and released.

Another Step Forward

Having placed ourselves in the forefront of innovating alternative reality experiences, this VR demo showcases only one of the many experiences Moyosa can create. And we’re not going to lie, we did have fun creating it!

  • CLIENT

    SHOWCASE

  • SERVICES

    Virtual Reality

  • SHARE
Contact

Get Connected

Get in touch to hear more about how we can help create and deliver digital experiences, to effectively reach and engage audiences, workforces and end-users.

Assen: +31 (0)592-201266
Amsterdam: +31 (0)20-2441903

Contact