at Zorgtotaal 2019

The General Concept

From the the 12th till the 14th of March 2019, the city of Utrecht has welcomed Zorgtotaal, a trade fair dedicated to healthcare and the latest developments in the field.

Harting-Bank, a longstanding name in the Dutch healthcare sector, specialised in care aid services, has partnered up with MOYOSA and together we conceived an interactive experience for their booth at the Zorgtotaal trade fair.

For a good cause

At the core of the experience was the Esther Vergeer Foundation, charity dedicated to enabling and supporting children with physical disabilities, to engage in sportsactivities.

Through a healthcare quiz, delivered through an interactive touchscreen experience, fair visitors had to put their knowledge to the test, combining interactive fun with a very worthy cause.

We incorporated the screen with the Orbbec Astra Pro smart camera, which tracks movement of up to 6 people simultaneously, This way, the 65 inch touchscreen was interacting with booth visitors and fair guests by displaying a welcoming invitation to the quiz. With 3 categories available; Fitness & Physio, Obesity Care and Decubitus Zorg, the final score of each participant would determine the amount of money Harting-Bank would donate to the Esther Vergeer Foundation.

All around the fair

Besides the touchscreen experience, we built “portable” versions of the same experience, which went around the fair and enabled fair visitors to take part via iPad and Android tablets.

The Zorgtotaal fair is over and Harting-Bank couldn’t be happier with the results of their charitable mission and with the amount of visitors drawn at their booth .

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