The General Concept

Along with a Christmas message in webAR, our new strategic partner Happy Finish have asked Moyosa to help create a SparkAR filter for CocaCola, designed to let users get inspired for their Christmas meals.

Once the filter effect is chosen, either from the Coca Cola Facebook or Instagram pages, or from seeing it on another user’s page, the user sees a “What should I have for Christmas?” card on his or her forehead…

Holding the record button, a roulette starts playing on the card with suggestions for Christmas meals, implying that Coca Cola is tailoring the meal to the user’s person. 15 different meals are rotated very quickly and then slower to land on the chosen suggested meal; all Coca Cola branded of course! The users’ reaction is of course filmed because his or her face is on screen all the time and a viral element is created and the video can be shared with a user’s following.

Result

The end results is a very cool, and highly engaging, SparkAR filter for Coca Cola in 5 languages, shared on the Coca Cola Facebook & Instagram accounts, which have a combined reach of over 100 million followers globally!

Try the filter for yourself below!

  • Client

    Coca Cola

  • Creative & Tech

    Moyosa Media x Happy Finish x AKQA

  • Year

    2021

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requests [at] moyosamedia.com
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