The General Concept

For its Black Label series, Johnnie Walker has released six limited edition bottles, created using an ink made from air pollution. The Keep Walking City collection was made in partnership with Air-Ink, a brand that creates ink by condensing carbon-based gaseous effluents generated by air pollution.

Six cities are represented by individual bottles in the range, and only 2,500 bottles per city will be available to purchase between July to September this year. The cities comprise: Mexico City, New Delhi, Warsaw, Bangkok, Istanbul and Madrid.

Diageo invited Moyosa Media to create the spinning bottle component in the JW Air Ink project.


We continue to love working with Diageo and their Johnnie Walker brands. The projects are always fresh and unique, and let us develop some cool things to show off!

More to come; stay tuned!

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