The Kremer Collection Virtual Museum

The next step in Art World Virtual Reality

October 27, 2017, NEW YORK – On Thursday, October 26, 2017, at an exclusive event at Sotheby’s New York for select guests from the art world and technology industry, the Kremer Collection announced the launch of the Kremer Museum, an innovative new concept that combines cutting-edge technology with world-class masterpieces. Designed by architect Johan van Lierop, Founder of Architales and Principal at Studio Libeskind, the museum will feature over 70 17th Century Dutch and Flemish Old Master paintings from the Collection and will be accessible exclusively through Virtual Reality (VR) technology.

The Kremer Collection - Paintings
The Kremer Collection - Paintings - Backview

A High quality concept

For the creation of the museum, each painting has been photographed between 2,500 and 3,500 times using the ‘photogrammetry’ technique to build one ultra high resolution visual model for each painting, allowing the museum’s visitors to enjoy a deeply immersive experience with the paintings. Using VR technology, visitors will be able to examine the artworks’ surface and colors up-close, as well as view the reverse of the paintings to explore each work’s unique stamps of provenance.

” Our journey as collectors has always been about finding the highest quality artworks and
simultaneously finding ways to share them with as many people as possible. My wife Ilone and I believe
we can make a greater contribution to the art world by investing in technology rather than in bricks and
mortar for our collection. “

– George Kremer, Founder of the Kremer Collection

Bringing a museum to the visitors instead of visitors to the museum

This virtual museum, which features meticulously recreated paintings and an exceptional space whose design alludes to the scientific and artistic vigor of the Golden Age, will be a leap forward in making it truly possible for the public to experience masterworks in a museum setting, regardless of background and location.

George Kremer, “The Kremer Museum is a combined result of what we appreciate as collectors and art lovers, such as perfect lighting, the possibility to look at the back of the paintings, and a perfectly designed space by a world-class architect, and the hard work and vision of an incredibly committed team of highly talented and innovative producers and developers to make this come to life. The final product that Joël Kremer and his team have innovated pushes all boundaries – the resolution of the visuals is of a higher quality than the human eye can process, the museum is ready to scale to the improvements made to the resolution of the hardware in the near future, and therefore the experience will only get better and better.”

“To design a museum without gravity, plumbing or code regulations is a dream for every architect. “

– Johan van Lierop, Architales

Next steps

In the coming months, the Collection will host a number of exclusive pop-up events with a full VR set-up. Dates will be announced on the Kremer Collection’s website in due course. In early 2018, the museum will release a mobile application on Google Play Store for Daydream that will allow people to visit the museum with any Google Daydream-ready smartphone and VR mask.

About the Kremer Collection

Founded in 1994 by George and Ilone Kremer, the Kremer Collection is a privately owned group of around 74 works of 17th century Dutch and Flemish art. New acquisitions are made regularly, and many interesting schools and genres are represented throughout the Collection, such as Caravaggism/Utrecht, Leiden, Delft, Haarlem, Amsterdam, genre interiors, landscape painting, history painting, Italianate art, marines, and portraits.

The Collection contains masterpieces by, amongst others, Rembrandt, Abraham Bloemaert, Hendrick ter Brugghen, Gerrit Dou, Frans Hals, Meindert Hobbema, Gerrit van Honthorst, Pieter de Hooch, Jan Lievens, Paulus Moreelse, Michael Sweerts, Jan Baptist Weenix, and Emanuel de Witte.

Over the past 20 years, many of the works from the Collection have been on display in a variety of exhibitions and on long-term loans with international museums, including: The Mauritshuis, The Hague; the National Gallery, London; the National Gallery of Art, Washington, D.C.; and the Rijksmuseum, Amsterdam.

An extraordinary collaboration with The Kremer Collection, No Dutch No Glory and Architales

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Kremer Collection